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Dawn Foods Launches
Professional
Blog For Bakers
Jackson, Mich. – Dawn Food
Products is pleased to announce
the introduction of a new blog
StirringUpSuccess.com, which
gives professional bakers access
to up-to-date information on
trends, products and profiles
within the baking industry. This
engaging and interactive site provides creative ideas and
business building solutions essential to small business
owners.
The concept for the blog was developed after a survey
showed that while 50% of retail bakers turned to the
Internet and blogsfor information, there seemed to be a
need for a blog that catered specifically to professional
bakers. As an industry leader, Dawn knew that they had
the ability to provide the information and resources
professional bakers were seeking.
“We are always looking for new ways to speak to our
customers and share information with them,” says Becky
Loveland, Director of Marketing for Dawn Foods Bakery
Distribution. “Getting our voice out into the social
media sphere not only gives us the opportunity to share
everything in real time, it allows us to hear what our
customers have to say back and learn how to better serve
them. We are excited to create a community where these
conversations can take place.”
Stirring Up Success is dedicated to sharing insights
and information to help bakeries grow their business. In
addition to sharing consumer research, ideas and insights,
the blog will feature videos, trend reports and articles from
industry guest bloggers. From decorating inspiration to
flavor trends and display ideas, Stirring Up Success covers
all angles of the baking industry in a fresh voice and
simple to read format.
“I think people are going to really enjoy what the site
has to offer,” says Loveland. “This is not your typical
industry blog. At the end of the day we are all in the
business of selling delicious treats that make people happy
– we plan on having a lot of fun with it!
For more than 90 years, Dawn’s dedicated Team
Members, outstanding products, and valued customers
have made the Dawn name synonymous with excellence.
American-owned and family operated; Dawn currently
supplies a complete line of quality, consistent mixes, bases,
icings, glazes, fillings, frozen dough, par-baked and fully
baked products and equipment to the food industry,
worldwide. Dawn and its expansive Dawn Distributors
Advantage® network allow the company to better serve
customers through the buying power of more than 40
facilities across North America.
For more information please visit
www.stirringupsuccess.com.